Graphische Variation als soziale Praxis
Eine soziolinguistische Theorie skripturaler ›Sichtbarkeit‹
[Graphic Variation as Social Practice. A Sociolinguistic Theory of Scriptal ‚Visibility‘]
Series:Linguistik – Impulse & Tendenzen 56
Aims and Scope
The graphic design of texts has become a linguistic object in its own right. To date, however, it has rarely been considered from a sociolinguistic perspective. The present volume attempts to fill this gap by offering the first comprehensive sociolinguistic theory of visual communication. It shows how “meaning” is generated through graphic variation, based on collective communicative knowledge and social attribution processes.
- xi, 521 pages
- 25 Fig.
- Type of Publication:
- Multimodality; Literacy; Text Design; Visual Communication
- Linguists, communication scientists, journalists, academic institutions, libraries