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Spitzmüller, Jürgen

Graphische Variation als soziale Praxis

Eine soziolinguistische Theorie skripturaler ›Sichtbarkeit‹

[Graphic Variation as Social Practice. A Sociolinguistic Theory of Scriptal ‚Visibility‘]

Series:Linguistik – Impulse & Tendenzen 56

DE GRUYTER MOUTON

    139,95 € / $196.00 / £104.99*

    eBook (PDF)
    Publication Date:
    October 2013
    Copyright year:
    2013
    ISBN
    978-3-11-033424-1
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    In This Section

    Overview

    Aims and Scope

    The graphic design of texts has become a linguistic object in its own right. To date, however, it has rarely been considered from a sociolinguistic perspective. The present volume attempts to fill this gap by offering the first comprehensive sociolinguistic theory of visual communication. It shows how “meaning” is generated through graphic variation, based on collective communicative knowledge and social attribution processes.

    Supplementary Information

    Details

    xi, 521 pages
    25 Fig.
    DE GRUYTER MOUTON
    Language:
    German
    Type of Publication:
    Monograph
    Keyword(s):
    Multimodality; Literacy; Text Design; Visual Communication
    Readership:
    Linguists, communication scientists, journalists, academic institutions, libraries

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