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Wiesner, Knut A.

Faires Management und Marketing

[Ethical Management and Marketing]

DE GRUYTER OLDENBOURG

    350,00 € / $490.00 / £318.00*

    eBook (PDF)
    Publication Date:
    September 2016
    Copyright year:
    2016
    ISBN
    978-3-486-71912-3
    See all formats and pricing

    Overview

    • The importance of implementing ethical principles in management

    Aims and Scope

    This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success.

    Details

    xv, 283 pages
    DE GRUYTER OLDENBOURG
    Language:
    German
    Type of Publication:
    Textbook
    Keyword(s):
    Decision-making conflict; credibility; holistic approach; management strategy
    Readership:
    Students and practitioners of business administration

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