Wiesner, Knut A.
Faires Management und Marketing
[Ethical Management and Marketing]
- The importance of implementing ethical principles in management
Aims and Scope
This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success.
- xv, 283 pages
- DE GRUYTER OLDENBOURG
- Type of Publication:
- Decision-making conflict; credibility; holistic approach; management strategy
- Students and practitioners of business administration