Praxishandbuch Digitale Bibliotheksdienstleistungen
Strategie und Technik der Markenkommunikation
[Practical Handbook of Digital Library Services: Strategies and Marketing]
In coop. with Neuer, Johannes
Series:De Gruyter Reference
Aims and Scope
There has been an unmet need for theoretical and practical strategies and models directly relevant to market-oriented and customer-oriented digital library services. This book fills this gap, describing the basic principles and major challenges of marketing digital library services, and uses best-practice examples from academic and public libraries as well as from commercial providers.
- xvii, 435 pages
- 40 Fig.
- DE GRUYTER SAUR
- Type of Publication:
- Specialist Text
- Digital library
- Librarians at public and academic libraries, marketing and sales specialists, students