Jump to ContentJump to Main Navigation
Show Summary Details

Schade, Frauke

Praxishandbuch Digitale Bibliotheksdienstleistungen

Strategie und Technik der Markenkommunikation

[Practical Handbook of Digital Library Services: Strategies and Marketing]

In coop. with Neuer, Johannes

Series:De Gruyter Reference

DE GRUYTER SAUR

    99,95 € / $140.00 / £74.99*

    Hardcover
    Publication Date:
    November 2016
    ISBN
    978-3-11-034648-0
    See all formats and pricing
    More options …

    Overview

    Aims and Scope

    There has been an unmet need for theoretical and practical strategies and models directly relevant to market-oriented and customer-oriented digital library services. This book fills this gap, describing the basic principles and major challenges of marketing digital library services, and uses best-practice examples from academic and public libraries as well as from commercial providers.

    Details

    24.0 x 17.0 cm
    xvii, 435 pages
    28 Fig. 34 Tables
    DE GRUYTER SAUR
    Language:
    German
    Type of Publication:
    Specialist Text
    Keyword(s):
    Digital library
    Readership:
    Librarians at public and academic libraries, marketing and sales specialists, students

    request permissions

    More ...

    Comments (0)

    Please log in or register to comment.
    Log in