Jump to ContentJump to Main Navigation
Show Summary Details

Schade, Frauke

Praxishandbuch Digitale Bibliotheksdienstleistungen

Strategie und Technik der Markenkommunikation

[Practical Handbook of Digital Library Services: Strategies and Marketing]

In coop. with Neuer, Johannes

Series:De Gruyter Reference

DE GRUYTER SAUR

99,95 € / $140.00 / £74.99*

Hardcover
Publication Date:
November 2016
ISBN
978-3-11-034648-0
See all formats and pricing
In This Section

Overview

Aims and Scope

There has been an unmet need for theoretical and practical strategies and models directly relevant to market-oriented and customer-oriented digital library services. This book fills this gap, describing the basic principles and major challenges of marketing digital library services, and uses best-practice examples from academic and public libraries as well as from commercial providers.

Details

24.0 x 17.0 cm
xvii, 435 pages
28 Fig. 34 Tables
DE GRUYTER SAUR
Language:
German
Type of Publication:
Specialist Text
Keyword(s):
Digital library
Readership:
Librarians at public and academic libraries, marketing and sales specialists, students

request permissions

More ...

Comments (0)

Please log in or register to comment.
Log in