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Schade, Frauke

Praxishandbuch Digitale Bibliotheksdienstleistungen

Strategie und Technik der Markenkommunikation

[Practical Handbook of Digital Library Services: Strategies and Marketing]

In coop. with Neuer, Johannes

Series:De Gruyter Reference

DE GRUYTER SAUR

    149,95 € / $210.00 / £112.99*

    Print/eBook
    Publication Date:
    November 2016
    ISBN
    978-3-11-034656-5
    See all formats and pricing

    Overview

    Aims and Scope

    There has been an unmet need for theoretical and practical strategies and models directly relevant to market-oriented and customer-oriented digital library services. This book fills this gap, describing the basic principles and major challenges of marketing digital library services, and uses best-practice examples from academic and public libraries as well as from commercial providers.

    Details

    24.0 x 17.0 cm
    Includes a print version and an ebook
    DE GRUYTER SAUR
    Language:
    German
    Type of Publication:
    Specialist Text
    Keyword(s):
    Digital library
    Readership:
    Librarians at public and academic libraries, marketing and sales specialists, students

    MARC record

    MARC record for eBook

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