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Lippold, Dirk

Die Personalmarketing-Gleichung

Einführung in das wert- und prozessorientierte Personalmanagement

[The Personnel Marketing Equation: An Introduction to Value and Process Oriented Personnel Management]

Series:De Gruyter Studium

DE GRUYTER OLDENBOURG

    29,95 € / $42.00 / £22.99*

    Hardcover
    2nd, rev. and expanded ed.
    Publication Date:
    April 2014
    ISBN
    978-3-11-036253-4
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    Overview

    Aims and Scope

    The value-oriented approach to personnel management is directed at the following key points: translating knowledge gained from sales marketing to personnel management, redefining personnel management as a business partnership, appreciating the activities of personnel management as a value creation chain, and an international management orientation.

    Details

    24.0 x 17.0 cm
    xii, 366 pages
    228 Fig.
    DE GRUYTER OLDENBOURG
    Language:
    German
    Type of Publication:
    Textbook
    Keyword(s):
    Personnel marketing; value orientation; management; entrepreneurship; internationalization; junior staff; human resources concepts
    Readership:
    Bachelor’s students of business administration

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