Einführung in das wert- und prozessorientierte Personalmanagement
[The Personnel Marketing Equation: An Introduction to Value and Process Oriented Personnel Management]
Series:De Gruyter Studium
Aims and Scope
The value-oriented approach to personnel management is directed at the following key points: translating knowledge gained from sales marketing to personnel management, redefining personnel management as a business partnership, appreciating the activities of personnel management as a value creation chain, and an international management orientation.
- 24.0 x 17.0 cm
- xii, 366 pages
- 228 Fig.
- DE GRUYTER OLDENBOURG
- Type of Publication:
- Personnel marketing; value orientation; management; entrepreneurship; internationalization; junior staff; human resources concepts
- Bachelor’s students of business administration