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Gredel, Eva

Diskursdynamiken

Metaphorische Muster zum Diskursobjekt Virus

[Discourse Dynamics: Metaphorical Patterns for the Discursive Object “Virus”]

Series:Sprache und Wissen (SuW) 17

DE GRUYTER MOUTON

    99,95 € / $140.00 / £74.99*

    eBook (PDF)
    Publication Date:
    September 2014
    Copyright year:
    2014
    ISBN
    978-3-11-036675-4
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    In This Section

    Overview

    Aims and Scope

    This study seeks to develop a foundation for a theory of meaning that views linguistic innovation and discursive dynamics as the normal state of affairs. It integrates systems and behavioral theory, identifying discourses as the loci of change in linguistic meaning. An analysis of multi-code metaphors makes plausible the discursive sensitivity of images in advertisements and leads to a proposal for a multicodal expansion of discourse analysis.

    Supplementary Information

    Details

    xv, 269 pages
    DE GRUYTER MOUTON
    Language:
    German
    Type of Publication:
    Monograph
    Keyword(s):
    Theory of Meaning; Linguistic Change; Metaphor
    Readership:
    Academics (Linguistics, Medicine), Libraries, Institutes

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