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Handbook of Business Communication

Linguistic Approaches

Ed. by Mautner, Gerlinde / Rainer, Franz

Series:Handbooks of Applied Linguistics [HAL] 13

DE GRUYTER MOUTON

    199,95 € / $229.99 / £182.00*

    eBook (PDF)
    Publication Date:
    July 2017
    Copyright year:
    2017
    ISBN
    978-1-61451-486-2
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    Overview

    Aims and Scope

    In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.

    Details

    xi, 700 pages
    Language:
    English
    Type of Publication:
    Reference Work
    Keyword(s):
    Business Communication; Applied Linguistics; Languages for Special Purposes

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    Gerlinde Mautner and Franz Rainer, WU Vienna, Vienna, Austria.

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