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Uhlhorn, Frank

Kirchliche Kommunikation kalkulieren

Systemtheoretische Perspektiven für die Lutherdekade 2017

[Refining Church Communication: Systems Theory Perspectives on the 2017 Decade of Martin Luther]

Series:Praktische Theologie im Wissenschaftsdiskurs 18

    149,95 € / $210.00 / £135.99*

    Print/eBook
    Publication Date:
    July 2015
    Copyright year:
    2015
    ISBN
    978-3-11-041008-2
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    Overview

    Aims and Scope

    Within mass media, one can rarely hear the voice of the Church. There is no lack of empirical attempts to solve the problem by means of the usual PR and advertising techniques, but they appear to have been of limited success. This study seeks a new approach. The likelihood of communication reaching its intended target audience can be improved by using a systems theory based calculus.

    Details

    23.0 x 15.5 cm
    Includes a print version and an ebook
    Language:
    German
    Type of Publication:
    Monograph
    Keyword(s):
    Communication; success of communication; mass media; system theory; calculus logicus
    Readership:
    Theologians, communication experts, PR specialists, public information officers

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    Frank Uhlhorn, Osnabrück, Germany.

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