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Bartels, Marike

Kampagnen

Zur sprachlichen Konstruktion von Gesellschaftsbildern

Series:Sprache und Wissen (SuW) 20

DE GRUYTER MOUTON

    109,95 € / $154.00 / £82.99*

    eBook (PDF)
    Publication Date:
    April 2015
    Copyright year:
    2015
    ISBN
    978-3-11-041037-2
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    Overview

    Aims and Scope

    Campaigns are among the most important instruments of publicly communicating one’s interests. (Re-)Producing the knowledge of a society about itself, they provide information on the collective identity of the German society. A linguistic approach interested in ‘reality’ and aiming to offer insight into societal processes will grant new access to this field.

    Supplementary Information

    Details

    xiv, 490 pages
    DE GRUYTER MOUTON
    Language:
    German
    Type of Publication:
    Monograph
    Keyword(s):
    Text Linguistics; Pragmasemantics; Public Relations; Macrosociology

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    Marike Bartels, University of Kassel, Germany.

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