Jump to ContentJump to Main Navigation
Show Summary Details

Burel, Simone

Identitätspositionierungen der DAX-30-Unternehmen

Die sprachliche Konstruktion von Selbstbildern

[Identity Positioning in the DAX 30 Corporations: The Linguistic Construction of Self-Images]

Series:Sprache und Wissen (SuW) 21

    109,95 € / $126.99 / £100.00*

    eBook (PDF)
    Publication Date:
    September 2015
    Copyright year:
    2015
    ISBN
    978-3-11-043287-9
    See all formats and pricing

    Overview

    Aims and Scope

    Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ representational texts, including slogans and mission statements.

    Details

    110 cm
    xiii, 555 pages
    110 Fig. 18 Tables
    Language:
    German
    Type of Publication:
    Monograph
    Keyword(s):
    Business Communication; Identity
    Readership:
    Academics (Linguistics, Communication Studies), Marketing Experts, Libraries

    MARC record

    MARC record for eBook

    request permissions

    More ...

    Simone Burel, Heidelberg University / Mannheim, Germany.

    Comments (0)

    Please log in or register to comment.
    Log in