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Burel, Simone

Identitätspositionierungen der DAX-30-Unternehmen

Die sprachliche Konstruktion von Selbstbildern

[Identity Positioning in the DAX 30 Corporations: The Linguistic Construction of Self-Images]

Series:Sprache und Wissen (SuW) 21

DE GRUYTER MOUTON

    109,95 € / $126.99 / £99.99*

    eBook (PDF)
    Publication Date:
    September 2015
    Copyright year:
    2015
    ISBN
    978-3-11-043287-9
    See all formats and pricing

    Overview

    Aims and Scope

    Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ representational texts, including slogans and mission statements.

    Details

    110 cm
    xiii, 555 pages
    110 Fig. 18 Tables
    DE GRUYTER MOUTON
    Language:
    German
    Type of Publication:
    Monograph
    Keyword(s):
    Business Communication; Identity
    Readership:
    Academics (Linguistics, Communication Studies), Marketing Experts, Libraries

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    Simone Burel, Heidelberg University / Mannheim, Germany.

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