Identitätspositionierungen der DAX-30-Unternehmen
Die sprachliche Konstruktion von Selbstbildern
[Identity Positioning in the DAX 30 Corporations: The Linguistic Construction of Self-Images]
Series:Sprache und Wissen (SuW) 21
Aims and Scope
Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ representational texts, including slogans and mission statements.