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Müller, Hans-Erich

Unternehmensführung

Strategie – Management – Praxis

[Corporate Management: Strategies, Concepts, and Practical Examples]

Series:De Gruyter Studium

DE GRUYTER OLDENBOURG

    29,95 € / $34.99 / £24.99*

    Paperback
    3rd updated and expanded edition
    Publication Date:
    March 2017
    ISBN
    978-3-11-047148-9
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    Overview

    • Offers a unique new approach to strategic theory
    • Includes case studies and practical examples
    • Supplemented with a videoblog "Selected Management Videos" (https://selmanvid.wordpress.com)

    Aims and Scope

    Business leaders face the challenge of mastering diverse and often contradictory requirements. The integrative management concept on which this textbook is based helps to deal with this dilemma: the reader confronts a theme from contradictory perspectives and learns how to think in alternatives and to sound out room for maneuver. The updated new edition now includes topics like Business Model Innovation, Industry 4.0 and Lean Startup.

    Supplementary Information

    Details

    24.0 x 17.0 cm
    xiv, 398 pages
    94 Fig. 16 Tables
    DE GRUYTER OLDENBOURG
    Language:
    German
    Type of Publication:
    Textbook
    Keyword(s):
    Corporate management; strategic management; strategy; integrated management; corporate strategy
    Readership:
    Students, instructors, and practitioners in the areas of corporate management and strategic management

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    Reviews

    „Moderne Elemente ("Die Kunst der Führung") im Kontext traditioneller Literatur sehr wichtig!"
    Prof. Stefan Luppold, DHBW Ravensburg

    „Eine ganz neue Sichtweise und Darstellung der BWL."
    Dr. Dirk Kemper, ISM Hamburg

    Rezensionen der Vorauflagen:

    „Führung reloaded: Neuer Zugang zu einem klassischen Managementthema – mit vielen Unternehmensbeispielen"
    Harvard Business Manager 4/2010

    „Das Werk besticht durch seinen didaktisch exzellenten Aufbau [...] mit einer Vielzahl sinnvoller Kontrollfragen und aktueller Fallstudien [...]."
    Der Betriebswirt 6/2013

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