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Hiller, Simon

Buchhandelsstrategien im digitalen Markt

Reaktionen der großen Buchhandelsketten auf technologische Neuerungen

[Strategies of the Book Trade in the Digital Marketplace: How Major Bookseller Chains Have Responded to Technological Innovation]

Series:Schriftmedien – Kommunikations- und buchwissenschaftliche Perspektiven 5

DE GRUYTER SAUR

    99,95 € / $140.00 / £90.99*

    eBook (PDF)
    Publication Date:
    November 2016
    ISBN
    978-3-11-047869-3
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    Overview

    • Presents an analysis of the book markets in German and the United States
    • Classifies major bookseller chains according to strategic type
    • Identifies successful market activities in the phase of digital revolution

    Aims and Scope

    This study seeks to discover potentially successful responses and strategic positions on the part of bookseller chains in response to disruptive innovations in business and production models. Its guiding research interest is developed through five key questions.

    Details

    xi, 382 pages
    DE GRUYTER SAUR
    Language:
    German
    Type of Publication:
    Specialist Text
    Readership:
    Researchers and practitioners

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