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Micro MBA

Theory and Practice

Ed. by Machado, Carolina / Davim, J. Paulo

With contrib. by Antunes Bràs, Filomena / Calleja Sanz, Gema / Hernandez-Maskivker, Gilda / Olivella Nadal, Jordi / Pinheiro, Miguel L. / Rodrigues, Ana Lúcia / Sampaio de Sousa, Ana Raquel / Starr-Glass, David

    99,95 € / $114.99 / £91.00*

    eBook (PDF)
    Publication Date:
    April 2018
    Copyright year:
    2018
    ISBN
    978-3-11-048190-7
    See all formats and pricing

    Overview

    Reference for academics, researchers and engineers with a managerical career, working in business and innovation

    Obtain the necessary knowledge that can be applied as a whole to a variety of real world business situations

    Aims and Scope

    Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

    Details

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    Carolina Machado, University of Minho, Portugal; Paulo Davim, University of Aveiro, Portugal

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