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Dörnberg, Adrian von / Freyer, Walter / Sülberg, Werner

Reiseveranstalter- und Reisevertriebs-Management

Funktionen – Strukturen – Prozesse

[Tour Organizing and Travel Marketing Management: Functions, Structures, and Processes]

Series:Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit

DE GRUYTER OLDENBOURG

    450,00 € / $517.99 / £409.00*

    eBook (PDF)
    2nd revised and expanded edition
    Publication Date:
    November 2017
    Copyright year:
    2018
    ISBN
    978-3-11-048145-7
    See all formats and pricing

    Overview

    Aims and Scope

    This book illuminates the work process of a tour organizer while considering the various factors that mediate the development of package deals. It describes current market developments and predicts future challenges. A new chapter is devoted to the event-related functions of the tour operator; in addition, online sales options are presented in greater depth.

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