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Busmann, Johanna

Chefsache Mandantenakquisition

Erfolgreiche Akquisestrategien für Anwälte

[Client Acquisition – A Job for the Boss: Successful Acquisition Strategies for Attorneys]

    79,95 € / $112.00 / £72.50*

    eBook (PDF)
    2nd rev. and expand. ed.
    Publication Date:
    December 2016
    Copyright year:
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    • Expanded 2nd edition
    • Includes new timely tips for practitioners from practitioners
    • The chapter on online acquisition has been extensively revised
    • Suggests concrete implementation options and best-practice examples

    Aims and Scope

    From the day they are licensed, attorneys have to be entrepreneurs. Client acquisition is essential for every lawyer. Many lawyers consider client acquisition as time-consuming and complicated, as a tedious necessity, or a form of salesmanship beneath their dignity. This work will help them organize a structured acquisition strategy geared to business goals. For the new edition, the chapter on online acquisition was extensively revised.

    Supplementary Information


    xxiii, 788 pages
    Type of Publication:
    Reference Work

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