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Lenz, Raimund

Customer Contact Management

Erzielung von Kundenwerten in einer Postwachstumsgesellschaft

[Achieving Client Values in a Post-Growth Society]

Series:De Gruyter Studium

DE GRUYTER OLDENBOURG

    34,95 € / $40.99 / £32.00*

    Paperback
    Publication Date:
    2019
    To be published:
    March 2019
    ISBN
    978-3-11-052714-8
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    Overview

    Aims and Scope

    Customer contact management (CCM) is an evolutionary outgrowth of classical customer relationship management that is focused on B2C in the commercial and service sectors. The textbook presents the basic principles of CCM, its concept of the customer life cycle, and emphasizes lead generation and customer migration in the age of Generation Y. Selected CCM tools are explained based on practical examples.

    Details

    24.0 x 17.0 cm
    Approx. 350 pages
    22 Tables
    DE GRUYTER OLDENBOURG
    Language:
    German
    Type of Publication:
    Textbook
    Keyword(s):
    Customer management; Customer value management; Value shopping; Social commerce; Churn management

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