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Lippold, Dirk

Marktorientierte Unternehmensführung und Digitalisierung

Management im digitalen Wandel

[Market-Oriented Business Management: Management in the Digital Age]

Series:De Gruyter Studium

DE GRUYTER OLDENBOURG

    34,95 € / $40.99 / £31.99*

    Paperback
    Publication Date:
    June 2017
    ISBN
    978-3-11-053121-3
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    Overview

    Aims and Scope

    Digitization promises companies greater efficiency, opportunities for development, and competitive advantages in new and traditional markets. To enjoy these benefits, companies need to overhaul their entire value-added chains: digital information must be collected, processed, and converted into marketable products. Achieving this requires corporate management that understands the process and how to initiate, control, and monitor it.

    Details

    24 x 17 cm
    xx, 472 pages
    DE GRUYTER OLDENBOURG
    Language:
    German
    Type of Publication:
    Textbook
    Keyword(s):
    Digital transformation; marketing; human resources; organizational psychology

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