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Praxishandbuch Informationsmarketing

Konvergente Strategien, Methoden und Konzepte

[Practical Handbook of Information Marketing: Convergent Strategies, Methods, and Concepts]

Ed. by Schade, Frauke / Georgy, Ursula

Series:De Gruyter Praxishandbuch

DE GRUYTER SAUR

    119,95 € / $137.99 / £109.00*

    eBook (PDF)
    Publication Date:
    November 2018
    Copyright year:
    2019
    ISBN
    978-3-11-053901-1
    See all formats and pricing

    Overview

    Aims and Scope

    This title provides a comprehensive, up-to-date, and easily understandable presentation of convergent marketing methods for professionals. The success of marketing efforts depends on the implementation of an integrated approach as well as convergence between strategy, instruments, and marketing organization. This work addresses all dimensions of marketing information services, including marketing analysis and strategic and operational marketing.

    Details

    viii, 608 pages
    DE GRUYTER SAUR
    Language:
    German
    Type of Publication:
    Specialist Text
    Keyword(s):
    Marketing

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