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Moon, Mark A.

Demand and Supply Integration

The Key to World-Class Demand Forecasting, Second Edition

    90,95 € / $104.99 / £82.50*

    2nd ed.
    Publication Date:
    April 2018
    See all formats and pricing


    • Second edition of a respected favorably reviewed DSI book
    • Updated to reflect the current state of supply chain technologies

    Aims and Scope

    Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more.


    23.0 x 15.5 cm
    xvi, 234 pages
    50 Fig. 20 Tables
    Type of Publication:
    DSI; Forecasting; Demand Forecasting; Supply Chain; Demand and Supply Integration

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    Mark A. Moon, University of Tennessee, USA

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