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Kerkhof, Stefanie van de

Waffen und Sicherheit im Kalten Krieg

Das Marketing der westdeutschen Rüstungsindustrie 1949–1990

[Weapons and Security in the Cold War: The Marketing of West German Armaments Industry, 1949–1990]

Series:Jahrbuch für Wirtschaftsgeschichte. Beihefte 24

DE GRUYTER OLDENBOURG

    99,95 € / $114.99 / £91.00*

    eBook (EPUB)
    Publication Date:
    2019
    To be published:
    November 2019
    ISBN
    978-3-11-053915-8
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    Overview

    Aims and Scope

    For the first time, this richly sourced corporate historical study examines in depth the marketing strategies of West German weapons producers during the Cold War. A history of marketing with a uniquely wide and innovative focus, it undertakes a broad methodological and comparative analysis, thus interlinking security research with marketing, cultural, and economic history.

    Details

    Approx. 480 pages
    DE GRUYTER OLDENBOURG
    Language:
    German
    Type of Publication:
    Monograph
    Keyword(s):
    Economic history; Corporate history; Military history; Armaments

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