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Baldwin, Esther / Curley, Martin

Managing Innovation in the Digital World

    29,99 € / $34.99 / £27.50*

    eBook (EPUB)
    2nd ed.
    Publication Date:
    2019
    To be published:
    September 2019
    ISBN
    978-1-5015-0723-6
    See all formats and pricing

    Overview

    Aims and Scope

    Successful companies actively cultivate new ideas, put those ideas to work quickly and efficiently, and harvest the business value benefits of successful innovations. Innovation can be taught, and processes such as user-centered design increase the likelihood of a successful match between an innovative solution and the needs of users. In this insightful technical book Esther Baldwin and Martin Curley provide a multitude of techniques and methods that improve the likelihood of successful innovation through the launch of new innovative products, services, processes, financial models and customer experiences or innovations to existing systems, processes, technologies or products.

    In an increasingly digital world, Managing Innovation in the Digital World includes examples and case studies from leading organizations. It includes assessment techniques, skill set descriptions, and a capability maturity framework to help IT organizations understand where they stand as innovators and what steps to take to strengthen their competencies.

    Drawing on their experience with innovation in Intel's engineering operations and beyond, Baldwin and Curley emphasize that innovation does not require whole-scale invention. An innovative solution reapplied in a new context can provide even greater business value because the initial investment in developing the solution has already been made.

    Details

    Approx. xv, 217 pages
    Language:
    English
    Type of Publication:
    Monograph
    Keyword(s):
    Innovation, IT, User centered design, Invention, Re-engineer, innitiatives, Innovator, Corporate culture, Intel

    More ...

    Esther Baldwin, Intel, USA, Martin Curley, National University of Ireland, Maynooth

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