von Freyberg, Burkhard / Zeugfang, Sabrina / Schmidt, Laura
Strategisches Management für die Hotellerie
Theorie und Praxisbeispiele
[Strategic Management in the Hotel Industry: Theory and Practical Examples]
Series:De Gruyter Studium
Aims and Scope
Globalization, over-capacity, and competitive pressures have united to create a state of upheaval in the German-speaking hotel industry. To confront these challenges, the techniques of strategic hotel management are essential. Already in its 2nd edition, the textbook teaches strategic management in an understandable and concise way. This revised version contains updated questions and exercises, as well as practical summaries and checklists.