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von Freyberg, Burkhard / Zeugfang, Sabrina / Schmidt, Laura

Strategisches Management für die Hotellerie

Theorie und Praxisbeispiele

[Strategic Management in the Hotel Industry: Theory and Practical Examples]

Series:De Gruyter Studium

DE GRUYTER OLDENBOURG

    250,00 € / $290.00 / £227.50*

    eBook (PDF)
    2., vollständig aktualisierte und erweiterte Auflage
    Publication Date:
    2019
    Copyright year:
    2019
    To be published:
    February 2019
    ISBN
    978-3-11-057579-8
    See all formats and pricing

    Overview

    Aims and Scope

    Globalization, over-capacity, and competitive pressures have united to create a state of upheaval in the German-speaking hotel industry. To confront these challenges, the techniques of strategic hotel management are essential. Already in its 2nd edition, the textbook teaches strategic management in an understandable and concise way. This revised version contains updated questions and exercises, as well as practical summaries and checklists.

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