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Nisar, Tahir M.

Smartphone and App Implementations that Improve Productivity

    29,99 € / $34.99 / £27.50*

    Publication Date:
    May 2019
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    Aims and Scope

    The introduction of digital applications into businesses has revolutionized the way employees and managers carry out their jobs while also benefiting them socially. Smartphone and App Implementations that Improve Productivity looks at the benefits of apps in the workplace and introduces academic perspectives that link prospective advantages with practical commercial examples. The analysis is structured into chapters that include real world application while at the same time critically assess implied benefits of the new app technology and draw out the main findings and conclusions. Tahir M. Nisar brings into focus the emerging role of digital applications and big data in enterprise decision making. Readers will learn how companies can achieve more efficiency and effectiveness in their business operations through new types of organizational design strategies and mechanisms of employee mobility and work-life balance that draw on digital apps.


    23.0 x 15.5 cm
    xii, 236 pages
    11 Fig. 3 Tables
    Type of Publication:
    Specialist Text
    Smartphone; Big data; Digital marketing; Digital app; Digital applications; Analytics

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    Tahir M. Nisar, Southampton Business School, University of Southampton, UK

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