Der österreichische Werbefilm
Die Genese eines Genres von seinen Anfängen bis 1938
[The Austrian Filmed Commercial from its Beginnings to 1938: The Genesis of a Genre]
Aims and Scope
Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.