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Moser, Karin

Der österreichische Werbefilm

Die Genese eines Genres von seinen Anfängen bis 1938

[The Austrian Filmed Commercial from its Beginnings to 1938: The Genesis of a Genre]

Series:Werbung – Konsum – Geschichte

DE GRUYTER OLDENBOURG

    99,95 € / $114.99 / £91.00*

    Hardcover
    Publication Date:
    2019
    To be published:
    September 2019
    ISBN
    978-3-11-061896-9
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    Overview

    Aims and Scope

    Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.

    Details

    24.0 x 17.0 cm
    Approx. 320 pages
    DE GRUYTER OLDENBOURG
    Language:
    German
    Type of Publication:
    Monograph
    Keyword(s):
    Culture of memory; media history; advertising

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