Hering, Thomas / Toll, Christian
Kurzlehrbuch für Studienanfänger
[Business Administration: A Compact Introduction]
Aims and Scope
This textbook introduces beginners to economic thinking and business administration terminology. The wide-ranging overview will prepare students to apply various basic economic theories in business administration practice. As a result, they will be able to able to communicate and work together with researchers, economics, and policy-makers.