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Kasper, Nico

Marktorientierte Gestaltung des Krankenhausleistungsprogramms

Medizinstrategie in Theorie und Praxis

[Market-Oriented Design of Hospital Services: Medical Strategies in Theory and Practice]

DE GRUYTER OLDENBOURG

    99,95 € / $114.99 / £91.00*

    eBook (PDF)
    Publication Date:
    2019
    Copyright year:
    2019
    To be published:
    September 2019
    ISBN
    978-3-11-065329-8
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    Overview

    Aims and Scope

    This is the first work to propose a preliminary theory for the market-oriented design of hospital services. In doing so, it closes a gap in hospital management research that has existed now for more than 40 years. Geared toward practitioners, it argues that a systematic overhaul of hospital services can curtail uncontrolled growth in the industry and lead to discernable decreases in costs.

    Details

    Approx. 350 pages
    DE GRUYTER OLDENBOURG
    Language:
    German
    Type of Publication:
    Monograph

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