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Market Strategies and German Literature in the Long Nineteenth Century

Ed. by Byrd, Vance / Malakaj, Ervin

Series:Interdisciplinary German Cultural Studies 26

    86,95 € / $99.99 / £79.00*

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    Publication Date:
    Copyright year:
    To be published:
    January 2020
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    Aims and Scope

    Building upon recent German Studies research addressing the industrialization of printing, the expansion of publication venues, new publication formats, and readership, Market Strategies maps a networked literary field in which the production, promotion, and reception of literature from the Enlightenment to World War II emerges as a collaborative enterprise driven by the interests of actors and institutions. These essays demonstrate how a network of authors, editors, and publishers devised mutually beneficial and, at times, conflicting strategies for achieving success on the rapidly evolving nineteenth-century German literary market. In particular, the contributors consider how these actors shaped a nineteenth-century literary market, which included the Jewish press, highbrow and lowbrow genres, and modernist publications. They explore the tensions felt as markets expanded and restrictions were imposed, which yielded resilient new publication strategies, fostered criticism, and led to formal innovations. The volume thus serves as major contribution to interdisciplinary research in nineteenth-century German literary, media, and cultural studies.


    23.0 x 15.5 cm
    Approx. 360 pages
    28 Fig.
    Type of Publication:
    German Literature; Media Studies; Cultural Studies; Book Studies

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    Vance Byrd, Grinnell College, Grinnell, Iowa, USA; Ervin Malakaj, The University of British Columbia, Vancouver, BC, Canada.

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