Gardini, Marco A.
Grundlagen der Hotellerie und des Hotelmanagements
Hotelbranche - Hotelbetrieb - Hotelimmobilie
[Fundamentals of the Hotel Industry and Hotel Management: The Hotel Sector, Hotel Operations, and Hotel Real Estate]
Aims and Scope
The hotel industry is an exciting, lively sector. The diversity of hotel concepts and brands has burgeoned, as has the challenge of successfully conducting a hotel business. The textbook offers a basic introduction to the themes of hotels and hotel management, with a focus on “Hotel Management and Operations,” “Actors, Products and Markets,” and “Hotel Investment and Real Estate” with many examples and in-depth questions.