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The Carrot and the Stick
Leveraging Strategic Control for Growth
UNIVERSITY OF TORONTO PRESS
Aims and Scope
In today’s business environment, companies that find and win points of strategic control are those that win. This book is about not only how to spot them, but how to control them and extend them to multiple market opportunities.
- 256 pages
- 22 Fig.
- UNIVERSITY OF TORONTO PRESS
- business strategy;strategic control;strategy;choke points;marketing;technology;new markets;prioritization;market assessment;innovation;business;strategic planning;money;management
- College/higher education;Professional and scholarly;