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Putsis, William

The Carrot and the Stick

Leveraging Strategic Control for Growth

UNIVERSITY OF TORONTO PRESS

    28,95 € / $32.95 / £22.99*

    eBook (PDF)
    Publication Date:
    2019
    Copyright year:
    2019
    To be published:
    June 2019
    ISBN
    978-1-4875-1368-9
    See all formats and pricing

    Overview

    Aims and Scope

    In today’s business environment, companies that find and win points of strategic control are those that win. This book is about not only how to spot them, but how to control them and extend them to multiple market opportunities.

    Details

    256 pages
    22 Fig.
    UNIVERSITY OF TORONTO PRESS
    Language:
    English
    Keyword(s):
    business strategy;strategic control;strategy;choke points;marketing;technology;new markets;prioritization;market assessment;innovation;business;strategic planning;money;management
    Readership:
    College/higher education;Professional and scholarly;

    More ...

    PutsisWilliam :

    William Putsis is Professor at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, and CEO of Chestnut Hill Associates, a strategic consulting firm he founded in 1995.

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