Gender and the Selling of Women's Professional Soccer
Aims and Scope
In Kicking Center, Rachel Allison investigates a women’s soccer league seeking to break into the male-dominated center of U.S. professional sport. Through an examination of the challenges and opportunities identified by those working for and with this league, she demonstrates how gender inequality is both constructed and contested in professional sport. Allison details the complex constructions of race, class, gender, and sexuality in the selling and marketing of women’s soccer in a half-changed sports landscape characterized by both progress and backlash, and where professional sports are still understood to be men’s territory.
- 5 b-w figures
- girls; women; soccer; Women's National Team; sports; professional; gender; disparities; inequality
“With the 1999Women’s World Cupas her starting point, Rachel Allison traces the complex reasons why a glass ceiling exists on women’s advancement in professional sports. She offers a sophisticated, rigorous, and engaging account of how women’s sports leagues operate and how women’s soccer has been sold in the U.S. Anyone who cares about the future of women’s sports should read this book.”