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Rossman, J. Robert / Duerden, Mathew D.

Designing Experiences

Series:Columbia Business School Publishing


    26,95 € / $29.99 / £23.50*

    eBook (PDF)
    Publication Date:
    Copyright year:
    To be published:
    July 2019
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    Aims and Scope

    J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.


    28 b&w figures and tables

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    J. Robert Rossman is professor and dean emeritus at the College of Applied Science and Technology at Illinois State University. He is coauthor of Recreation Programming: Designing and Staging Leisure Experiences (seventh edition, 2015).

    Mathew D. Duerden is associate professor in the department of experience design and management at the Marriott School of Business at Brigham Young University.


    Brigitte C. Madrian, Dean and Marriott Distinguished Professor, Brigham Young University Marriott School of Business:
    Designing Experiences will change the way you think about just about everything you do, or experience, in life. This engaging book outlines the essential elements of any experience, explains the features that influence how we experience different events, describes how to use a set of specific tools to design experiences that achieve a planner’s desired objectives, and leads the reader through the process of conceptualizing how to create great experiences. The book is full is of useful insights relevant to businesses, politicians, teachers, and parents, anyone trying to create experiences that will meaningfully engage others.

    William W. Hendricks, Professor and Department Head, Experience Industry Management Department, California Polytechnic State University:
    Designing Experiences provides a much-needed evolution in the delivery and execution of programs, services, products, and experiences. Rossman and Duerden present a contemporary approach to experience design, journey mapping, and design thinking that helps us understand the complexity of designing experiences. Moreover, the book offers a refreshing resource, targeting multiple academic disciplines that will benefit greatly from Rossman and Duerden’s framework and conceptualization of experience design.

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