Personalmanagement im digitalen Wandel
Die Personalmarketing-Gleichung als prozess- und wertorientierter Handlungsrahmen
[Human Resources Management in the Digital Age: The Personnel Marketing Equation for Process- and Value-Driven Action]
Series:De Gruyter Studium
Aims and Scope
The labor market for specialists and senior executives has long since become a buyer’s market – hence the need for a human resources management that can recognize opportunities in a changing world and identify suitable measures and programs. This revised third edition contains materials on New Work management strategies, change management, recruiting trends such as chatbots, and active sourcing.