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Visualizing Digital Discourse

Interactional, Institutional and Ideological Perspectives

Ed. by Thurlow, Crispin / Dürscheid, Christa / Diémoz, Federica

Series:Language and Social Life [LSL] 21


    99,95 € / $114.99 / £91.00*

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    Publication Date:
    Copyright year:
    To be published:
    January 2020
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    Aims and Scope

    The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing – all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.

    Table of Contents

    Introduction: Turning to the visual in digital discourse studies

    Crispin Thurlow, Christa Dürscheid and Federica Diémoz

    Towards an embodied visual semiotic

    Rodney Jones

    Part 1 – Besides Words and Writing

    ‘Emoji invasion’? The semiotic ideology of language endangerment in multilingual news discourse

    Crispin Thurlow and Vanessa Jaroski

    Beyond the binary? Emoji as a challenge to the image-word distinction

    Georg Albert

    Evolving interactional practices of emoji in text messages

    Rachel Panckhurst and Francesca Frontini

    Part 2 – The Social Life of Images

    The parodic revisualization of classed motherhood in social media

    Sirpa Leppänen

    Making Let’s Plays watchable: An interactional approach to gaming visualizations

    Axel Schmidt and Konstanze Marx

    Intimacy at a distance: Multimodal meaning making in videochat tours

    Dorottya Cserző

    Visual bonding and intimacy: A repertoire-oriented study of photo-sharing in close personal relationships

    Rebecca Venema and Katharina Lobinger

    Part 3 – Designing Multimodal Texts

    Multimodality and mediality in an image-centric semiosphere – A rationale

    Hartmut Stöckl

    Designing distinction: A social semiotic analysis of corporate social media

    Lara Portmann

    Diachronic perspectives on viral digital genres: From images to words, from lists to stories

    Jana Pflaeging

    Social media influencers’ advertising targeted at teenagers: The multimodal constitution of credibility

    Dorothee Meer and Katharina Staubach


    23.0 x 15.5 cm
    Approx. 270 pages
    58 Fig.
    Type of Publication:
    Visual Communication; Multimodality; Digital Media; Sociolinguistics and Discourse Analysis

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    Crispin Thurlow, University of Bern, Christa Dürscheid, University of Zürich; Federica Diémoz, University of Neuchâtel, Switzerland.

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