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Vaca, Daniel

Evangelicals Incorporated

Books and the Business of Religion in America

HARVARD UNIVERSITY PRESS

    $39.95 / 36,00 € / £31.95*

    eBook (PDF)
    Publication Date:
    2019
    Copyright year:
    2019
    To be published:
    November 2019
    ISBN
    978-0-674-24396-5
    See all formats and pricing

    Overview

    Aims and Scope

    American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.

    Details

    304 pages
    HARVARD UNIVERSITY PRESS
    Language:
    English

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