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Hisano, Ai

Visualizing Taste

How Business Changed the Look of What You Eat

HARVARD UNIVERSITY PRESS

    $39.95 / 36,00 € / £31.95*

    eBook (PDF)
    Erscheinungsdatum:
    2019
    Copyrightjahr:
    2019
    Erscheint:
    November 2019
    ISBN
    978-0-674-24258-6
    Alle Formate und Preise

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    Produktinfo

    Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.”

    Details

    320 Seiten
    HARVARD UNIVERSITY PRESS
    Sprache:
    Englisch

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