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2023
Nina Janich,
Steffen Pappert,
Kersten Sven Roth
Volume 12 in this series
This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).