In learning the fundamentals of business administration, the challenge is less about the details and more about the conceptual ability to understand connections and recognize core management issues. The authors of this proven textbook have maintained this basic philosophy in the structure and content of the 19th edition. Substantive revisions specifically include updates in the area of IFRS.
This proven standard work answers all questions about business administration
The new edition has been revised and updated
„Klassiker der BWL und seit Jahren unverzichtbar!" Prof. Dr. Jochen Pilhofer, HTW Saarbrücken