How can students be empowered to communicate professionally – as translators, journalists and CCOs? How can professionals engaged in crucial language interactions do the same – pilots, nurses, lawyers and many others? This volume gives answers to these questions, providing insights into critical situations and good practices from many years of research and teaching in a practice-oriented, research driven School of Applied Linguistics.
points out the societal relevance of applied linguistics
builds upon 30 years of successful transdisciplinary university practice
inspires and facilitates the development of teaching methods based on research
Daniel Perrin and Ulla Kleinberger, Zurich University of Applied Sciences, Winterthur, Switzerland.