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Market Entry Strategies

Internationalization Theories, Concepts and Cases

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

  • Profound explanation of most important internationalization theories
  • All relevant market entry strategies explained and viewed in light of their advantages and potential drawbacks
  • Theories and concepts are combined with real-life firm cases

Author Information

Mario Glowik, Berlin School of Economics and Law, Germany
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Edition: 3rd completely revised and updated Edition
Audience: International business programmes on bachelor, master and MBA level and business executives