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Pithanology: Exemplary Studies on Persuasion

Exemplarische Studien zum Überzeugenden

Edited by: Michael Pietsch and Markus Mülke

The notion of ó, of “persuasion” or “credulousness,” is only applicable to humans, as the sole life form capable of rhetoric. However, there has been little academic attention to the idea of persuasion. Starting from this observation, the papers collected in this volume validate the view of rhetoric as a kind of “pithanology,” a potentially fruitful theme for modern research on rhetoric.

Author Information

Michael Pietsch & Markus Mülke, Augustana-Hochschule Neuendettelsau, Germany.
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Audience: Academics (rhetoric, philosophy, literary studies, linguistics and theology)