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Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules—and provides practical, hands-on tools—that will help businesses of all sizes adapt, innovate, and maximize value creation. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.

Rogers, David

The Digital Transformation Playbook

Rethink Your Business for the Digital Age

Series:Columbia Business School Publishing


Pilot project. eBook available to selected US libraries only.

25,95 € / $28.99 / £23.00*

eBook (PDF)
Publication Date:
April 2016
Copyright year:
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