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de la Hera, Teresa

Digital Gaming and the Advertising Landscape

Series:Games and Play

AMSTERDAM UNIVERSITY PRESS

Open Access

Open Access
eBook (PDF)
Publication Date:
August 2019
Copyright year:
2019
ISBN
978-90-485-3867-6
See all formats and pricing

Part I. Digital Games as an Advertising Medium

Part II. Persuading Players through Digital Games

Part III. Advertising through Digital Games

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